I think advertisers today are losing their minds. Most of
the ads that we see don’t make sense. One such ad that I would rave and rant on
and on about would be the Brite ad. It’s not only lame, its completely off the
bucket. Literally.
The ad commences with this nice well-groomed lady, who looks at an
article of clothing and tends to renaissance on the past where a waiter dropped
food on her, and while she kept lamenting that the stain wouldn’t go away, the
manager not only struck of their bill, but also advised the lady to ‘try
Brite’. Low and behold the next screen shows the lady with her daughter-in-law
who is none other than the restaurant manager.
This ad is so so sooooo wrong on so many levels (at least in
MY opinion, you’re
entitled to yours if you like it). The first shot of the ad shows the lady in a
nice airy room. Looking at her, you can see she belongs to the upper class with
her persona and surroundings. She has her son’s (or husband’s) shirt in her
hand and is remembering the past when she went with her family to some
restaurant for dinner. The next frame, shows the same woman whining and
complaining to the waiter for dropping food on her … (which okay honestly
speaking we would do as well, while demanding to see the manager). Within the
same frame the manager (a female) is standing in the corner noticing the scene
and comes to the
table (like any manager would), here the aunty’s son does the ‘pehli nazar
maaf’ thing and looks at the girl … or rather has an eyeful of the girl!
If you look at the female manager she is impeccably groomed
with flawless hair and makeup and HONESTLY I have yet to see PERFECT party make
up on female managers when we go to restaurants. Anyway the manager apologizes, the next line
would have irritated any normal customer, but this aunty went a step ahead and
said that the stain won’t go. The manager not only cancels the bill, but also
advices the lady to use ‘Brite’. Now the issue here, atleast for me is that in
any NORMAL scenario, if someone dropped food on us, we’d simply ask for the
manager and they wouldn’t give a freebee meal, but would cut a percentage of
it, also if they were to ‘advice’ us to use a specific detergent, most of us
would get really pissy and tell them to shove their advice where it belonged.
Secondly, MOST of the managers are male … so they don’t usually do this … I
hope!
The final scene that bungles my mind the most is that the
girl (manager) is now the aunty’s daughter-in-law! Seriously?! I am not being
mean or heartless but all I want to clarify here is that usually girls from low
income backgrounds usually work as restaurant managers and thus to show one
married into a high end family is seriously off the rocket. The whole concept
is completely cliché. Not all stains have a story, actually most often than not
stains DON’T have a story, be it a sibling dropping food on you, or you
yourself dropping food (other anything else)! Not only this it DOES NOT lead to
marriage. The only thing that can be said over this rant is that please choose
advertising agencies for this quality of work NOT because they have been in the
market for long or are considered as major brand names.
Try new agencies, I am sure they will give
better ideas, after all businesses need new blood (in this case it needs a
complete new body!)
#Brite #Rishta #washingpowder #restaurant
